Posts by Pragati Kohad
Omnichannel Marketing: Definition, Strategies, And Why it Matters?
Introduction Omnichannel strategy refers to a brand’s holistic approach to every customer touchpoint across channels. With omnichannel strategies, brands tend to give customers a consistent, cohesive experience across both digital and brick-and-mortar feel. By approaching every channel as part of a single brand experience, all the pieces work together to reach audiences across the customer…Read More
What Is Internal Linking and How Does It Help Your SEO?
An internal link is any link that lives on one page and points to another page of the same website. For example, in the image below, you can see that the page containing the link, a.k.a. the source, shares the domain of the destination page. This internal linking process is an often overlooked yet essential…Read More