Categories
Content Marketing

LinkedIn for content marketing: Things you must know

In today’s times, LinkedIn is a top contender when it comes to the best social media platforms. A professional networking site, you will find diversity here like no other website. The site boasts more than 720 million users and every day more and more people sign up. Whether you are looking for a job or wanting to connect to like-minded people, LinkedIn is your go-to network. But, that’s not all LinkedIn can help you with. Content marketing is an aspect with which LinkedIn can help. How? Keep reading till the end to know all about content strategy for LinkedIn.

How To Market Your Content On LinkedIn

Regular Status Update

If you are familiar with Facebook and new to LinkedIn, this of the latter as a professional Facebook! Now, just like you would update your status on Facebook, you need to do the same on LinkedIn to ensure you are always visible to your target audience. The LinkedIn status update is also known as Network update, and here you can also fiddle with the visibility before you share. In fact, there is an option where you can share your post directly with your Twitter network too. But, what should you share?

  • You can share links to your blogs, other interesting articles, videos, and more.
  • You can also attach documents.
  • You can tag people related to your article or anyone else from your connection.
  • You can also tag any events you are attending or have attended.

You now know what kind of posts must go on LinkedIn. Let’s now talk about the things you must avoid posting on the site;

  • Don’t treat LinkedIn as Facebook. Nobody here wants to know what you had for breakfast or what your cat or dog looks like to sleep. It is a professional network, emphasis on the professional. Therefore, be careful about what you post.
  • Don’t be a spammer. Unlike Twitter, you cannot keep posting continuously on LinkedIn. Just once or twice is fine.
  • Don’t talk about sensitive topics. Again, it’s a professional network. So, it’s always keep it professional.
  • Don’t keep pitching your products all the time. This is an annoying practice. Instead share useful information that your connections will find interesting.
  • Schedule your posts at the right time.

Publish And Share Articles On LinkedIn

LinkedIn offers a publishing platform, which is a great way to expand your engagement. The reach of the publishing platform is great and within minutes you will see that you are gaining followers. Therefore, keep at it. Just like you would create articles for other guest blogging sites like medium, you can do the same here too. The advantages of publishing on LinkedIn apart from the engagement include;

  • You will be able to reach your target audience and resonate with them.
  • You will achieve more exposure, so you can showcase your knowledge on the particular topic.
  • It helps gain followers, which is the bottom-line of any business.

So, how should you go about publishing your article on LinkedIn to get it right?

  • Define what you want to write. Don’t just go for it for the sake of writing. Think about your target audience, think about what would entice them, and then proceed.
  • Always brainstorm topics. Do some research on what works and what doesn’t then start with it.
  • Keep it relevant and talk about topics that you have a stronghold on.
  • Use images to make your piece of content look attractive but again, don’t overdo it.

Video Content Is In

Today, more and more people are moving towards videos as they can be entertaining when done right. So make use of it. Post relevant and useful videos on LinkedIn. Let’s say you are a content writer, you can come up with videos that offer tutorials to budding writers. This way, you will establish your expertise and boost your online presence. So, what are the benefits of opting for videos on LinkedIn?

  • It caters to your target audience and more and more people prefer videos to written content so you will get more exposure.
  • You will see the number of your followers going up.
  • You will come across co-branding opportunities. For instance, you can work with an influencer to boost your video’s presence.

Again, don’t just jump into the whole concept because it works. You need a proper content strategy for LinkedIn. Plan it out. Brainstorm topics. And, research the best video-creating tools because you always want to put your best foot forward. You can also use the live feature once you gain the necessary confidence as it does wonders on the algorithms.

Tips For Content Strategy For LinkedIn

Now that you know how effective content marketing is for LinkedIn, let’s take a look at content marketing strategies for LinkedIn that will help you post quality content on the platform. Take a look.

Always Plan Your Content In Advance

Never post content without any planning. It is important to plan your content in advance because this will help you post quality content and it will help you generate more interest among your audience. Let’s take an example. Let’s say you write about the best social media platforms today, make sure your topic tomorrow is again something related to social media like best social media strategies, and the next day you can write about social media mistakes to avoid. Make it like a whole series that your audience can see as that will provide complete information and also generate curiosity.

Come Up With A Strategy That Works For You

You share content because you want to grow your audience. However, you cannot do that without having a posting strategy. Generally, posting status 2-3 a day and long-form content 1-2 times a week works on LinkedIn. But, tweak it according to what you see works.

Wrapping up, try these tips and tricks as they will work. And remember, always strike up a conversation with your connections. For instance, if someone sends you a request or views your profile, feel free to strike up a conversation as there might be a potential for collaboration and growth.  

 

 

Categories
Web Design

Why Web Designing is An Essential Way to Promote Your Business?

Did you know? In today’s tech-savvy world. 75% of users conclude the reliability of a company based on their web-design. Nowadays, a website is like a sneak-peak into your organization, it can make or break the trust and credibility with your audience. In a face-paced environment, the general audience doesn’t spare more than 10-15 minutes to go through your website. So, this means, that even if you have top-notch content describing your organization in detail, it will be left unnoticed if the website is lacking that aura and attractiveness. Yes, 66% of the audience prefer something simple yet beautiful. And, that’s what helps you create the first experience. I am guilty of doing it too, haven’t you? There have been times when I take help of a search engine to look for something and if the website I open lacks the appeal, I move on. Let’s say you are looking for a web design company online. You open the top-most option provided by Google. But unfortunately, when you open their site, the design doesn’t seem up to the mark. So, what are you most likely to do? Move on to the next option! This is one of the important benefits of website designing for business. But there is more. Take a look at why web designing is an essential way to promote your business.

The First Impression Is The Last They Say…

As we mentioned earlier, your website is the reflection of your organization. That’s generally the first thing an individual looks at before availing of your services or buying your products. All your audience needs are a couple of seconds to judge your company through your website and that’s it, the first impression becomes the last one. So, if your website is outdated or not quite appealing, it can work against you even if you offer top-notch services or products. This is the importance of a good website for business since your web designing impacts your audience likings.

Helps You With Your SEO Strategy

When you search for something on Google or other search engines and open the top result that shows, you will notice that their website is generally striking. But, that’s not all, is it? They have a great website, which most importantly is completely SEO optimized. Therefore, you must get in touch with a web development company who know what they are doing here.

Helps You With Customer Service

Your website is a mirror that shows your customers how you will treat them and how you will help them come up with something amazing. Now, you must be wondering why we speak about customer service in our subheading. If you have a bright and welcoming website, it sets a positive mood, which will make your audience feel that you offer a strong customer service and ensure swift support. However, if your website lacks the necessary persona, it can make them feel aloof and unwelcome. For instance, let’s say you walk into someone’s office. The receptionist present doesn’t smile or offer any help. You end up feeling unwelcome, and it is most likely that you will ditch their services, correct? However, if the receptionist welcomed you with a warm smile and helped you out, it would create a positive aura, where you will feel that the management too must be friendly and you will do business with that said company. So, think of your website as what your customer will first notice. Therefore, you need it to be on point.

Builds The Necessary Trust

Trust is imperative when it comes to any relationship. So, how can you build trust with someone whom you have never even met? Through your website, of course! Now, it’s different when you can meet each and every one of your target audience and convince them to do business with you. Here, you can unleash your sales persona and do a great job. But, that’s not how it works in the era of internet today, is it? Your audience will first check your website and then move on to your social media. So, if your website doesn’t make the necessary impact, a sense of trust is lost. For instance, you need an attractive website, which also functions efficiently. You need multiple pages there, email ids and telephone numbers that actually work and recent blogs to show your audience that you keep updating your website. This builds a sense of trust, ensuring that they will choose your service and not move on to the competitor. Think back; you also do the same, don’t you? If you are looking for something and that particular business has no website or has one that doesn’t function properly, you move on to the next.

Your Competition Is Doing It Too

If not for any other reason, this can maybe push you. If your completion has a better website when compared to yours, the chances are that your audience will go with them. And, that’s not good for business, is it? They will end up gaining more leads, and you will see almost nothing. So, set your business apart with a unique and beautiful website designing. Today, we live in a tech-savvy world. So, the audience will not care about a physical store and online your online one.

It Aids Brand Uniformity

Having a unique brand identity is extremely important. And how can you do that? First, you will need a wondrous website for that, and how does one come up with a good website? By having a great website designing in place. So, you need a team who can help curate something unique yet something exciting that will remain in your audience’s minds for a long time. Therefore, if you cannot do it on your own, get in touch with an agency who can help you out with it because trust us, it is worth the effort.

Wrapping Up

Today, we live in a digital era, which means you need to have an easily accessible, user-friendly, and a good looking website in place. That’s how you can build a proper image of the company. A well-managed website means your audience can rely on you and that’s absolutely necessary!

Categories
Uncategorized

SEO Trends & Tips For 2021 – Stay Ahead In Competition

SEO or Search Engine Optimization is essential for businesses when you use it right. It helps you rank on top of the search engines and reach your target audience. However, SEO is getting updated constantly and to stay ahead of the competition, it is essential that you are aware of all the trends. So, what is in store for 2021? What are the latest SEO trends? My dear friend, we bring you all the deets ahead.

What Is SEO?

Before we proceed, let us first understand what SEO is all about. SEO or search engine optimization is the process of ranking your webpages on SERPs with the help of relevant keywords and content optimization. So, to do this, you can either hire an agency or learn to curate a strategy yourself. If you want your website to appear in the top five, you must;

  • Be informed about the latest Google SERP feature
  • Have a thorough knowledge about your target audience
  • Make use of Google word trends
  • Use Social media
  • Mobile optimization is a must
  • Make an effort to increase organic traffic

Now, that you are familiar with the concept of SEO, let’s move on to the latest SEO trends. Take a look.

Artificial Intelligence Will Play An Important Role 

AI is changing the way the audience interacts with online content. For instance, take a look at Google’s AI algorithm. It plays an important role in the ranking factors. According to Greg Corrodo, who is a Google scientist, he says, “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning,” which means that the algorithm will only improve with time. So, one of the SEO Google trends is that AI will play an important role in the future. 

Snippets Will Keep Dominating 

When you search for something on Google, you see a snippet trying to answer your query. So, if you haven’t been using snippets on your website, it is time you start as they will keep dominating the searches. The best way to jump on this bandwagon and follow this SEO Google trend is to ensure you create a questionnaire in your content to ensure your snippets start showing on the search.

Influencers Are In 

A trend that was pretty hot this year and will continue to rule in 2021 is taking help from the influencers. When an influencer gives the public some information, the chances of people searching for the same goes up. After all, the chances of your customer interacting with someone rather than an ad is higher. However, make sure the influencer you use is trusted by the public and has a strong following. This is one SEO tip and trick of 2021 that will remain strong.

A Secure Website Is The Way To Go 

Security is of utmost priority today. In order to gain the trust of your audience, it is important that you first secure your website. Make sure you are using HTTPS. When they feel safe using your website, that’s when the products and services on the website will be used.

Voice Searches Will Be A Thing 

Make sure your website is optimized for voice searches because that will probably be a trend in 2021. What it means? You will have to change the way you write and make use of the keywords. Today, almost everyone has started relying on voice searches because it is easier than typing your query out. Hence, make use of long-tail keywords for your content as it can show up even during a voice search. This is an important SEO optimization tip. 

A Seamless Mobile Experience 

Today, we are all on our phones almost 24/7. So, if someone is doing a search for something, the chances of them doing it on their phone is higher. Therefore, your website needs to be optimized for a mobile to ensure you provide your audience a seamless experience. If you don’t do that, you will be missing out.

Videos For Information 

More than consume written content, people are attracted when there is a video that does the job. High-quality videos are a great source of information. Why? Because this way, you can show your audience how your product or service works rather than trying to tell them about it. Therefore, make sure you are doing this. However, that being said, make sure your videos are fun and interactive, something that will entice the audience. A boring video with unsuitable music will not do the deed.

Quality Of The Content Must Go Up 

Today, everyone is producing content. So, what can you do differently? Give your audience quality content that makes a fun read and is also informative. Irrelevant content will not make the cut. In 2021, useful and easy to read content is what will help boost your traffic. So, when you are creating a content strategy, make sure you plan it in such a way that you are not only creating article upon article but are also coming up with information that the audience wants to read. Otherwise, even if you produce high-quality content, readers will be few. The quality and the information must align.

Pages That Load Fast 

Imagine, you see a link for some information on Google that you want to know. You click on the link and go to the website but the page is loading too slowly. What will you do? You will move on to another source. Today, people are impatient and don’t want to waste even a second. So, your website should load faster on both mobile and computer. This is a trend that will always be in place because no one likes waiting.

The Length Of Your Content Matters 

If you have been posting shorter content, think again. The trend for content is the longer the better. But, don’t go over 1500 words after a point, it can become boring and we don’t want that do we? Your content must be informative and engaging. Don’t simply try to stretch the words.

Searching Images 

With the help of AI, visual searches is also in trend. Here, the keywords attached to the image will come in handy. So, if you haven’t been doing that, make sure each image has a keyword attached to make sure it pops up in a search.

Other Search Engines 

Have you been concentrating only on Google? Well, my friend, there are other search engines, such as Bing. You must think about them too. Don’t simply concentrate on ranking on top in Google, but make sure you are visible in other search engines too.

Local Search Listing 

Generally, people think the internet is more of a global nature. However, today, more and more people make use of this service to find localized services and goods. For instance, if you are looking for a restaurant in your neighborhood, you make use of the internet to get the job done. So yes, local SEO is very much in trend and it will continue to do so next year. So what must you do? If you haven’t already, start by creating Google My Business page and take it from there.

Javascript SEO 

Javascript on websites might grow in future. With this trend, you can make your website content interactive and dynamic. Javascript SEO is a part of technical SEO and makes the website more powerful.

Relevant Information 

Sometimes, just to make sure the website ranks on top, there are some who fill it with several keywords but not much information. Now, even your audience is wiser. They too know what SEO trends is and what role keywords have. So, if they see you are just trying to rank but your information is useless, your audience will lose their trust on your website and not visit your website like they used to. So, whatever content you are putting on your website, whether it is video, image, or written content, make sure the information is relevant and not just contains a plethora of keywords.

Link Building For Landing On The First Page 

Link building is an age-old technique, which is here to stay and will continue to dominate even in 2021. It goes without saying but building quality links is important and that’s only possible when your content is strong too.

So, these were SEO trends of 2021. Make sure you use them and boost your online presence.

Why Should You Follow The Trends 

When you are creating a piece of content, what’s the purpose? You want to highlight your brand and make sure it reaches the right set of audience. Even if your business is doing just fine now, you must always strive harder to ensure you don’t fall down. And, that’s where the trends come in. When you follow the current trends, you will be able to;

  • Beat your competition
  • Grow your business
  • Enhance your traffic
  • Bring in more people to your website

When you don’t follow the trends, the chances are, you might lag behind and your business might not do as well as your competitors. And, the SEO industry is always getting updated. Therefore, stay up to date to stay ahead.

 

Categories
PPC Advertising

PPC for Lead Generation: How to Get More Leads with PPC

As a business owner, you can never be satisfied with the number of consumers you have, as for you to grow, your audience base must also keep growing. Can PPC help you with it? Yes. Before we proceed with how you can make use of PPC Advertising for lead generation, let’s understand what it is all about. 

What Is PPC?

PPC or pay per click is a part of the internet marketing family where advertisers pay a fee every time there is a click on it. Basically, it means buying visits to your site. Search engine is the most popular method of PPC. For instance, when you type “best PPC campaign management services,” the results you see on top are the ads. Now, each time a visitor clicks on that ad, you pay that particular search engine a small fee. Although you end up paying, in the end, it seems trivial because you only pay when someone shows interest in your website. 

Curating a strong PPC campaign isn’t a piece of cake. A lot of thinking and planning goes into it. For instance, you need to first finalize the right set of keywords and then use them accordingly because search engines reward you when your campaigns are relevant and appropriately targeted. Now, when it comes to PPC, the next common terminology you might have come across is Google Adwords. So, what is it? Let’s learn more about it below. 

What Is Google Ads?

Now, Google Ads and formerly known as Google Adwords, it is one of the most popular types of PPC available to us. This tool allows you to create campaigns that appear on top of the search engine when a search is initiated. How does Google choose your ad? It is an amalgamation of the relevance and quality of the keywords. 

So, you now know what PPC Advertising is all about. Therefore, let’s move on to how you can get more leads with this wondrous tool. 

How To Get More Leads With PPC? 

Keywords And More Keywords 

One of the strategies when it comes to PPC marketing is to make use of keywords wisely. They are the foundation of any campaign. They are the ones who decide who gets the front row! So, if you want quality leads, make use of keywords correctly. So, one trick you can make use of here is by using long-tail keywords in the mix. Why? Because it targets users who know what they want, and if they are searching for what you are offering, chances are they will go ahead with the sale. 

Good Quality Ads 

You need to have headings that appeal to the audience and boost the CTR, increasing the conversion rates. Therefore, the key here is to tactfully come up with a copy that can help gain more traffic. For instance, you are writing an ad for a bakery. Now, they are more than just cakes, so you can write something that calls out the bundle deal. 

Attention Catching Headline 

Today, the audience wants everything done quickly. No one actually bothers to read the entire copy but only the headline. So, in a few words, you must attractively convey your entire message. Yes, not a very easy task, but nevertheless, that’s what’s necessary. For instance, if you are offering a product for free or there are discounts in place. Always highlight it. It is a great way to entice your consumers. However, whatever you put out, there must be something you offer too. Never make use of false statements to lure the audience. 

Landing Page Is For Target Audience 

Now you know that you are supposed to make use of keywords when it comes to PPC marketing; also, you know a quality copy is what can get the job done. So, what next? Landing page copy is another such tool that helps qualify the users on the page. You curate the landing page according to your ideal consumers. For instance, let’s say you are selling life insurance. Your target group is younger and healthier people. Therefore, in the body copy, you point out those characteristics and will make use of images that convey the message to your target group. 

Proper Call To Action 

Call to action is incredibly important. You must have also come across them in newspapers or ads where they say, “visit us now” or “hurry up!” Of course, PPC’s call to action is a little different, but the gist is the same. Let’s walk you through an example. Now, you are writing a copy for an apartment building, you go. “3 BHK luxury apartment available in New York,” here, you are just informing them that there is an apartment. But, if you write, “Hurry Up! Luxury apartment for sale at a reasonable price.” This statement makes an impact. This is something that spikes interest in the audience. You can also use statements such as “call for more,” “sign up now,” “For more information,” etc. 

Ad Extensions 

Ad extensions help provide additional information that might help lure the customer. They can include customer reviews, the name of the company, address, and more. This extension will put out all the necessary information your consumer needs to help them choose you. So, when you are using PPC ads, make use of extensions too as they make it easier for you to generate new leads. 

Create Better Ads Than Your Competitor 

In every field, you will meet competitors, and it’s no different when it comes to PPC. If you see your competitor has high ranking ads, take a look at what they are doing differently to generate great results. In fact, there are tools available, such as SpyFu, that can help you check your competitor’s best-performing keyword. Once you are familiar with what your competitor is doing, you can curate a strategy better than that! 

Monitor Your Campaigns 

When it comes to pay per click marketing, make sure you keep monitoring your campaigns. You cannot set it and then forget it. You are continuously spending money in one place. Therefore, it is important that you keep your eyes open. Monitoring your ads will help you understand if you are utilizing your budget properly. You should look out for; click through rate, quality score, and cost per click. Always make it a point to improve your click through rate and quality score, while you lower your cost per click. 

 

Why You Must Use PPC Advertising?

 

Faster Results When Compared To SEO 

While SEO can deliver the best possible results, it can be a time-consuming process. So, if you are looking for something with faster results, PPC advertising is your answer. When you curate the right kind of campaigns, you will see the results right away. 

You Will Know Where Your Leads Are From 

When you take a look at PPC analytics, it will tell you where your audience is coming from and what they are responding to. When you know what is driving the traffic, it will become easier for you to duplicate the same strategy for other campaigns as well. 

A Large Base Of Audience 

Today, there are more than 3.5 billion searches each day and Google is the go to source. So, you know you can reach your target audience with little effort. 

So, these were our tips on how you can enhance your PPC strategies and why they are important. Now that you are familiar with all the advantages PPC advertising has to offer, make the most of it. 

 

Categories
Content Marketing

What Is Content Marketing And Why Is It Important For Your Business?

Content marketing is a strategy embraced by marketers today, which revolves around creating, publishing, and distributing content of various platforms in order to generate the necessary traffic to your business. Content marketing is mostly done via social media, blogs, videos, ebooks, and more. To make things more clear of content marketing importance, let’s walk you through an example. 

Say you are in the business of chocolate making and want to gain new customers. Instead of writing a post telling me that you are the best chocolate maker in town, you write a blog that talks about the best gifting ideas, the benefits of consuming homemade chocolates, etc. You optimize your blogs with the help of keywords. Slowly, your blog ranks, and the next time anyone is looking for gifts, they are redirected to your page. Some might choose to buy your homemade chocolates too while they are there. So, this is an example of content marketing importance. 

But, if you are still not convinced, we bring you plenty of other important reasons as to why you need content marketing services for your business. Keep reading to know more. 

Builds Credibility And Trust 

If your website lacks content in today’s day and age, people don’t trust it: more the content, more credibility, and trust. However, you can’t merely put up anything. Whatever goes on your website or social media must resonate with your brand persona. It must be attractive in order to entice your consumers. Otherwise, you will probably lose out to your competitors. Hence, always have a foolproof content marketing strategy. Right from the number of blogs that need to go out on the website to the number of social media posts you are planning, you must never post blindly. Have a strategy behind your actions. 

Brand Awareness 

When you put content out there related to your business, you are actually building brand awareness. Not everyone knows exactly what you are all about, and it is time to change that with content marketing. When you use it to its fullest, you will be able to generate new traffic and even convert them into sales. So, be careful about the content you post because it is attached to your brand. 

Search Engine Results 

Today, since we live in a tech-savvy world, we want everything to be at our fingertips. So, whenever we need something, we quickly Google it. And, the said search engine works to bring you the most relevant information. So, in the same way, when you start creating useful information, Google recognizes it, and people searching for it will come across your page. Of course, search engine algorithms are never the same. But, you must concentrate on quality and useful content. That’s what will make it rank higher. 

New Leads For Business 

The sole purpose of any marketing tactic is to generate leads. And, that’s what content marketing does too, when done right. With content marketing strategies, new consumers will come across your brand and can convert into sales. You can use additional content like e-books in order to stay ahead of your competitors. 

You Get Ideal Buyers 

With content marketing, you are talking about a subject. Now, people do a search because they are interested in it. For instance, let’s take the above example. I would Google gift ideas when I am actually looking to buy something for someone. So, when I come across the chocolate maker’s page, I am already interested. So, there are chances that it converts into sales. That’s the beauty of content marketing. It brings the audience who are genuinely interested in the product. 

Content Sharing 

Let’s say you are a nutritionist and are looking to promote your business. You write content related to fitness, health, and more because you have the expertise. So, people who come across your content, if they like it, will share it with their friends or family or on social media sites. Therefore, more people come across the content, and chances of converting them into a customer also elevates. 

A Reason To Visit Your Site 

Sharing useful and relevant information means you are building a community of users. Now, if, as a nutritionist, you are sharing content related to health, I know that’s your niche. Whenever I am on the lookout for content related to health, it is your website I visit. Therefore, instead of writing content with a marketing point of view. Try to build a community and share relevant and useful information. This will definitely entice new and old consumers, and in time you will see a growth in the traffic. Spammy content with only keywords gets dissed by the audience, and you also tend to lose your credibility. Hence, never make that error. 

So, these were some of the reasons why content marketing importance are essential for any business.

 

Categories
Uncategorized

How To Strengthen Your Brand With Your Marketing Strategy

In today’s day and age, if there is one element that can fetch you success has an unbeatable marketing strategy. You can ask any successful business owner; they will give you a synopsis on how vital a foolproof plan is. But, to build a robust system, there are a few factors one must keep in mind to stay ahead of the competition. How can you do that? Worry not! We have all the answers right here. Take a look at how to develop a brand strategy.

Know Your Audience 

What’s a business without its audience? Since your business is entirely dependent on your target audience, it is absolutely essential for you to know them well because that is how you will be able to cater to their needs. So, the first step before you begin planning your strategy is to understand the audience. Yes, although it seems effortless, it is one of the crucial branding strategy points. 

The Persuasive Tagline

Most young businesses dismiss the idea of having the right tagline. They think, once their company is up and running, these minute things can be sorted out then. But, that’s where you are wrong. Now, there are a few brand taglines that’s stuck with you even today, right? Maybe it is the advertisement jingle or the slogan of the brand when it makes its space in your consumers’ head; they never forget your brand, which means sooner or later, they will try your product or service.

What’s The Best You Can Offer?

Align the four P’s to ensure your brand stands out. They are- Product, Price, Promotion, and Place.

Product: Here, try to see what differentiates you from your competitors. Highlight the unique points.

Price: When you finalize the prices, see how it will affect the supply chain, profit margin, and the marketing strategy.

Promotions: We live in such a tech-savvy world that if you don’t promote your brand through proper channels, including social media, your brand loses credibility.

Place: Place is where you display your products or offer your services. 

Planning the four P’s can help streamline your business and get you started. 

A Memorable Logo 

A clean, simple, understandable logo is of uttermost importance. It should not only gel with your company’s brand image, but a logo should also be able to convey what you are all about. However, never go for something too complicated. In fact, a perfect logo is something that you can read and comprehend in just one glance. So, keep it that way.

Interaction With Audience 

The way you interact with your audience depends on the target audience. For instance, if you are targeting Millennials and Gen Z, then the use of slangs and memes is encouraged. However, if your interaction is mainly with the older generation, you need to tone it down and use a formal voice.

In conclusion, these were a few tips that you must include in your marketing strategy to ensure a strong brand presence. Let us know what you think!

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Uncategorized

How To Build Your Social Media Marketing Strategy

Today, social media is what gets you going. But wait, it doesn’t have to be tedious. You can actually curate a strategy that truly works but also doesn’t take away a chunk of your time. So, how do you do it? We are here to tell you how. We understand, in the beginning, the whole thing can be a tad bit overwhelming, however, once you familiarize yourself with the concept, it gets easier and you will be able to see the results too. Social media is no longer as easy as it was once upon a time. Right from choosing the right platforms to ensuring you have a proper content strategy in place, a strong social media marketing strategy is mandatory to boost your online engagement. When you have a proper strategy in place, you will be able to conquer your goals. Basically, a social media marketing strategy is a sum up of everything you have to do and must achieve on social media. Now, having a perfect plan not just help boost your engagement but will also increase your brand presence. Without further ado, let’s begin.

Below, we bring you step by step guide on how you can build your social media marketing strategy.

  •         Your social media should sync with your goals
  •         Track the metrics
  •         Your audience is everything
  •         Understand your competition
  •         An audit is necessary
  •         Create engaging content
  •         Make timelines your priority
  •         Communicate your goals with the team
  •         See what’s working and what isn’t
  •         Paid promotion to boost engagement
  •         Work with influencers

Your Social Media Should Sync With Your Goals 

We all have goals, don’t we? That’s what helps us succeed. Without proper goals in place, we become almost directionless. The same way, your business needs one too. The first and foremost objective of yours must be to set an achievable goal. Why? Because without goals, how will you measure success and return of investment (ROI)? So, ensure you are SMART! No, we are talking about intelligence here. The acronym is Specific. Measurable, Attainable, Relevant, and Time-Bound. Hence use this mantra, and you are good to go. Want an example? Use Twitter to lower your average response rate!

How will you set your social media goals? Let’s take an example. For the month of January, you can concentrate on increasing the number of followers with engaging posts while for February you can concentrate on having more engagement on your posts.

Track Them Metrics 

Now, it’s easy to track followers and likes. But the real game is when it comes to prove its real value. You need to focus on conversion rates, engagement, and click-through. Hence, track your reports regarding each social network. For instance, use LinkedIn to bring traffic to your page and use Instagram to raise brand awareness. The point is, you need to use social media for your overall marketing objectives.

Your Audience Is Everything 

Okay, so we can always keep posting on social media. No big deal. But, if you want brand awareness or engagement, make social media mandatory. The way you curate your posts, comment, and like posts plays a significant role. Because it can turn your window-shoppers into your consumers. Therefore, do your market research. For instance, come up with a record of their;

  • Age
  • Location
  • Average Income
  • Industry
  • Interests

Hence, get to know all your followers and come up with strategies to bring new ones in. For instance, curating interactive posts, such as quizzes or more, can help you boost engagement. The criteria are to get to know your consumers well. Do it!

Understand Your Competition 

Go through competitive analysis on your own. How? Go through their social media, blogs, and website. See what they are doing different and what is working out for them. This way, you will understand what’s going on in your industry, and you will be able to elevate it. And ensure you spot your opportunities. Competition analysis is extremely important. So, keep an eye on what your competition is doing before you build a strategy. This will give you plenty of ideas too.

An Audit Is Necessary

If you have been using social media for quite some time it’s necessary, that you curate it in the right way for instance;

  • Look for what’s working and what’s not
  • Look for the audience that is engaging with you
  • Look for which social media platform is working best for you
  • How social media is enhancing your brand

Create Engaging Content

Your social media strategy revolves around content. By now, you probably already have an idea what it is that you want to do with your social media. You probably have a set of goals in mind and also are eager to get started. So, below tips can help you curate engaging content.

  •  A Theme Is Important

One of the toughest jobs here is to ensure all your content is visually appealing. If you are unable to create compelling visuals, then you won’t have a set of loyal followers too. Why? Because if it is not even visually attractive, why would someone want to follow your page? So, keep it colorful and keep it creative. 

  • Interactive Content

If you want to boost the engagement in your posts, one of the best ways to go about it is to curate interactive and engaging content, such as quizzes and more. Never miss an opportunity to interact with your followers or to pick their brain. They must feel like you are conversing with every post. 

  • Don’t Miss Out On Stories

Stories are available on both Instagram and Facebook. So, make use of this feature. Post regularly. Put something interesting and interactive, something that pushes the audience to reply and connect with you. The stories you put out should be fun and engaging. 

  • Videos Are In

We can all see that there is a boom in the social media and that’s not going to stop anytime soon. Yes, it is here to say. Short form videos can be easily created. You can make use of Canva or Shutterstock to put out videos.

Make Timelines Your Priority

Timing is important. Being consistent is the key here. Stick to a proper timing and always post at the same time. Your followers will then know when you will be posting and will then wait for your posts. Posting on random times might mean that your audience might miss out on your posts, which is not good for the business.

The next step is to always respond to your consumers on time. If someone is sending you a message, reply to them right away. You don’t want to leave your audience hanging.

See What’s Working And What Isn’t

By now you probably know how to build your strategy. Write engaging posts, make sure you post on time, have visually appealing posts, and interact well. Now that it is sorted, the next step is to see what works and what doesn’t because despite having a fool proof strategy in place, you cannot be a hundred percent sure as to what works and what doesn’t. And, the only way you can do that is by posting. That way, you will see if your strategy is working or if you must switch to something else.

Communicate The Goals With Your Team

Now you have a set of goals in mind. However, if that is not communicated with the team properly, how will you even reach it? Collaboration is extremely important. For instance, you will need your graphic designer and your writer to work together to ensure the creatives are top-notch, something your audience will enjoy. Only then will you be able to reach your goals.

Go For Paid Promotion To Boost Engagement

Apart from your efforts to bring in organic follows and likes, the next best thing you can do is opt for paid promotions to boost your social media presence. When it comes to paid promotions, you have the freedom to choose the type of audience you want to target, the location, and more. This will help you reach relevant audience. Advertisements helps build brand recognition, which is definitely important to help enhance your online presence. So, try paid promotions and see how they work out for you.

Work With Influencers

Influencers are ruling the social media world, there is no doubt in it. So, leverage it to your benefit. Connect with a social media influencer who is right for your brand and get them to advertise your products. Generally, social media influencers have thousands and thousands of followers if not in millions. When you collaborate with an influencer, all their followers are exposed to your brand and if they end up liking your page and products, they will start following you too. And, then there is also credibility and trust because their favorite influencer is vouching for you. So, automatically they trust you too. Hence, choose the right influencer and see if their audience and work blends with yours. If yes, approach that said influencer for a collaboration.

Frequently Asked Questions

1.  What Is A Social Media Marketing Strategy?

 As a business, having an online presence is mandatory, especially in today’s day and age as it builds credibility and trust. So, a social media marketing strategy is ensures that you operate the all the social media handles of the company thoughtfully in a measured manner to help reach your goals. Your social media plan will summarize what you must do the entire month 

 

2.  How To Create An Effective Social Media Strategy?

 The best way to create a social media strategy is to make sure they align with the set of goals you have. Make sure you go for catchy content and visually attractive artwork too.

 

3.  Why Do You Need A Social Media Strategy?

Going into social media posting blindly without a plan is not the right way to do it. Why? Because without a strategy in place, you will be wasting the business resources. It is a lot-term process, where you need a plan in place to make sure you are getting your return on investment and also to help you achieve your goals.

 

4.  Can I Use Same Social Media Content For All Platforms?

It is not advisable to use the same content on all social media platforms as customizing them will help you enhance your audience base. For instance, with Instagram, you can use upto 30 hashtags while for twitter it is suggested that you use only two. Therefore, make sure you customize the content for the said platform before you post it.

These are a few things you can do to enhance your brand. Apart from that, make sure you come up with a campaign that elevates your brand. Let us know if you have any queries. We are here to help you!

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Digital Marketing

Why Companies Must Adopt Digital Marketing To Survive another Pandemic

The world came to an unexpected halt when the pandemic first made its entrance. Most of us never in the wildest notions imagined that our lives would take a complete turn. But, it did. And, with the COVID-19 still looming on our heads like a shadow of uncertainty, companies are devising new strategies to tackle this difficult situation. Although no industry has gone unscathed, the way of doing business has changed drastically. And one of the marketing strategies to survive the pandemic has to be digital marketing. Why? Take a look.

Online Presence Has Soared 

 With the curfews, social distancing, and being stuck at home, it means the internet is our only hope. Right from trying to pass the time on social media platforms to watching movies on OTT platforms like Netflix and right from ordering groceries online to even alcohol, our phones and laptops have somehow become an even more critical part of our lives due to the ongoing pandemic. So, with more and more people finding their way online, businesses can rethink their strategies and boost their presence online instead of closing their doors, even temporarily. And, this is one of the first digital marketing tips to help you survive a pandemic- make your online presence felt.

 

A Cost-Effective Approach 

Now, when the most powerful organizations are facing hefty losses today, just imagine the plight of small businesses; they are probably just getting by. And, closing the shop is not an option right now. So, what can you do? Switch to digital marketing as it is not only genuinely beneficial and can make a substantial impact in the long run, but it is also cost-effective and enables you to reach your potential clients and promote offers easily without going over your budget.

 

Digital Marketing Tips To Help You Survive The Pandemic 

 Turn To SEO 

 Let’s first clarify one thing. SEO is not merely inserting keywords in your blog or content. That’s where some people go wrong and end up losing because they don’t make the most of it. Now, as mentioned earlier, online shopping is our saving grace. To ensure we keep ourselves safe, even dairy and groceries come for online stores. So, what can you do? Optimize your website’s SEO to ensure your presence is visible to your target audience. Otherwise, even if you offer the best service or products, it won’t reach your audience, putting a dent in your business plan.

 

Boost Your Brand Value And Credibility 

 Even before this crisis called Coronavirus hit us, having a decent online presence was essential. But now, it has become mandatory because if you have a good website and a social media presence, people automatically jump to the conclusion that you are a credible and trustworthy brand. When we say a good website, you can’t merely have something with a contact page. It would help if you had at least an About Us section, Services Offered, and of course, the Contact Us section. And just like that, when it comes to social media, be visible on Facebook, Instagram, Twitter, and more platforms if you like. Put out at least one post to raise brand awareness. Try to boost your followers and do this religiously.

 

Don’t Ignore Email Marketing 

Now you are probably thinking, who reads marketing emails, correct? Well, my friend, we all do when the subject line catches our attention. Don’t we? That one line makes a difference, and email marketing is an excellent way to keep your clients engaged. Send personalized messages, keep your clients informed about what is going on with your business, offer promotions and more.


 Online Ads And Promotions

 Although you are probably coming up with engaging content, it is also essential that it reaches your audience. So, embrace ads and promotions. You can also opt for PPC advertising where your ads get inserted in search engines for the chosen keyword.

 

Content Marketing 

 You have probably heard this a million times, “Content is King,” but content is everything in reality. It is the most powerful tool out there. So, create exciting and informative blogs, videos, infographics, and more to keep your content engaging enough. Be relevant and provide your audience with their choice of information.

 How Will It Work Once Things Go Back To Normal 

As of now, we don’t know what’s going to actually happen. Maybe, in a few weeks or months now, your offline shops might re-open. However, the advantage of switching to digital marketing is that you also boast an online presence, and that’s definitely an advantage. Maybe it is your contingency plan for now, but soon, online stores will too become the new norm.

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Digital Marketing

Why Businesses Must Embrace Data-Driven Marketing in 2021

In today’s day and age, the internet is nothing new. Almost every person makes use of it one way or another. And, this number has only increased, thanks to the pandemic. Hence, more and more companies are shifting their focus towards curating the best digital marketing strategies to gain more audience.

 

Whether you own a small business or a big one, the key to making it work is to understand your consumers. But, how do you do that? Well, that’s where the data comes in. The collected data about your consumers gives you an idea and offers valuable insight into them. It also offers you knowledge about their buying patterns and also about their demographics. So, why is data-driven marketing important for business?

Did you know? Internet users generate almost 2.5 quintillion bytes of data every single day!
So, as a digital marketer, if you come up with a way to properly utilize this data, you can curate the best digital marketing strategies.

 Well, data-driven marketing has turned the business world upside down, in a good way, in the last few years. Today, consumers expect more personalized service, therefore, with the data that is offered, businesses can meet the consumer’s demands. It not only helps you grow as a company but it also helps you focus more on what is perfect for your audience. Take a look at more reasons why businesses must embrace data-driven marketing in 2021.

 Create A More Personalized Experience

One of the best examples of personalizing things is that of Amazon. When you re-login, you see recommendations based on your browsing history, your previous search, and buys. This is a remarkable way to offer your consumers what they need. Also, if your browser cookies aren’t cleared, they can do it in real-time too. How can you opt for this strategy? The first step here is to narrow down the demographics of your target audience. Then customize the content of your website accordingly so that it suits their needs.

For instance, let’s say a teenager is browsing your site, someone 18. But, when they go to your site, they see images of old people there. Since they are not going to connect, chances are they will simply close the browser and not even read any content presently there. Hence, the front page of your site should match your target audience. To make things easier for you, there are several data-driven marketing tools available for business, such as Optimizely, Google Analytics, Crazy Egg, and more. Make sure you use them to enhance your growth.

 It Helps You Know Your Consumers

 Identity resolution helps you gain more insight into your consumers. How does it do that? It helps you recognize them to a deeper extent, such as their interests, the apps they use, and more. To connect all the data points you can make use of tools that help connect B2B and B2C identities to helps you reach your audience via multiple channels.

 Leads To Website Traffic

 Although social media can help you gain a certain amount of recognition, search engines are the real deal here. Now, let’s take a look at Facebook’s new algorithm for News Feed. It favors posts from your friends and families to the businesses. This is great for the audience as they want to make their audience feel connected to their close ones. However, it is not great for businesses. So, you know now how important SEO is.

 You Can Monitor Your Performance Easily

Once you start using the data to connect well with your audience, you can take into account their behavior and interests and tweak your strategy to resonate with it. However, this only works if you regularly monitor your performance. That being said, you must always make sure you make use of high-quality data as poor ones might not have the desired effect. Some of the data-driven marketing trends for business include;

  • A personalized user experience.

  • Understand that artificial intelligence and machine learning are growing.

  • SEO is extremely important, make use of it to the fullest.

  • Omnichannel marketing is effective. It is using a cross-channel content strategy to improve the experience of your user and also helps you build a stable relationship with them.

  • Mobile apps can help enhance your business.

  • Helps You With Data Onboarding, which is one of the trending data driven digital marketing strategy is data onboarding, where you transfer the offline data to an online medium to suit your marketing needs.

Optimize Multiple Marketing Channels

Now, if you generate leads via Facebook, that’s different than leads generated from Google Display Network. Hence, it becomes mandatory for you to come up with strategies according to the channel via which you are generating the leads. With the help of data-driven marketing techniques, you will be able to identify which channel works the best for you and which message entices your audience. You can also see which medium works the best for you, such as social media, email marketing and more. And, for any business, having this data available will ensure growth.

Helps Enhance You Content Continuously

When the data and information from the metrics tells you how your campaigns are faring, it gives you room to improve your content according to the ever changing needs of your consumers’. It helps you enhance the quality of your work. And, we all know, content is the king. Therefore, you need to put out quality content that attracts your audience base. Also, if you embrace the data-driven marketing, it also helps enhance the quality of your data, however, make sure you keep refreshing your database.

Don’t Let Ego Interfere

Now, you are probably thinking, how did ego even come into the picture. Well, we are here to tell you. Sometimes, what happens is that data testing programs might tell us that your previous creations, which might even be somewhat precious to you, may not be so great in reality. It can be anything, maybe the copy you wrote or the design that was curated. But, this is where you cannot let ego interfere. You must understand that failure is a part and parcel of life. And, you don’t create for yourself but your audience. Therefore, at the end of the day, it is them who must like what you put out. So, trust the data.

 Enhance Your Brand Image

With the help of big data, you can see how your audience interacts with your brand. This is done by monitoring social media platforms, your website, and your consumer’s digital footprint. When you dig deep, you will find honest reviews, criticisms, testimonials, and more. Why will this help? Because you will be able to comprehend what your audience thinks about your brand and if there is anything negative, since you know what it is, you will be able to rectify it and ensure you have loyal consumers.

These were a few reasons why you must embrace data-driven marketing for business. They will not only help you grow seamlessly but will also make your brand known. Let us know what you think.

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Digital Marketing

How to Create an Effective Digital Marketing Strategy for Better ROI

There is no denying the fact that in today’s world, digital marketing is ruling. Right from the smallest start-ups to tech biggies, everyone is embracing the best data driven digital marketing  strategy. But, what will work for you? With so many strategies going around, choosing the best becomes mandatory. However, the important tip here is to have a clear understanding of your business, the target group and audience, demographics, and the product before choosing the right strategy. So, let’s delve deep into the subject.

 

What Is A Digital Marketing Strategy?

A digital marketing strategy is the action plan you come up with to achieve all your digital marketing goals. Think of it as a road map. If you are going to a place where you have never been before and don’t know your way, following a road map will lead you to your destination. It’s the same with your digital marketing strategy. Whether you have established a successful campaign before doesn’t come to play here. But the new digital campaign you are planning is basically an unknown territory. So, a strategy, like a road map, will guide you to make your way to the destination.

 

How To Create A Data-Driven Digital Marketing Strategy 

Now that you know the importance of having a data driven digital marketing strategy, let’s find out how you can come up with one perfect for your organization.

 

Define Your Brand 

View your brand from an audience point of view and how it resonates with your brand guidelines. For an ROI driven digital marketing strategy, this must be your first step. Here, think about your unique points as you can use them to build your brand voice.

 

Flexibility Is The Key 

Your enthusiasm is at the right place, but if you become too rigid when it comes to your ROI driven digital marketing strategies, it might not work because this is a trial and error process. Now, that doesn’t mean you ditch your plan, you need it. But allow it some room to make changes when necessary. Be flexible with changing SEO patterns, trends, content, and more.

Remember this, for a successful strategy, you need a little tweaking now and then, and you cannot follow a stagnant strategy. If you ever find yourself confused, despite having an in-house team, don’t shy away from consulting other marketing teams.

 

Know Your Customer, Very Well 

 You have an understanding of your brand and also know how to come up with a strategy. Now, let’s move on to the third step, which is having a clear understanding of your audience. So, how can you do it? The answer is to dig deep. Explore the culture, politics, and the social environment of your audience. What else can you do?

  • Language is the key sometimes. You can make use of local languages to better connect with your audience.

  • Use emotions but keep it authentic.

  • Predict user buying patterns and make use of the points in your campaign.

  • Always know the culture of your crowd.

  • Have influencers help you.

  • Build campaigns that boost audience engagement.

 Define Your ROI Goals 

Be smart and also keep the acronym SMART in mind. It reads Specific, Measurable, Achievable, Relevant, and Time-bound. So, how to set an ROI target? Generally, the ratio used is 5:1, i.e., for every one dollar, you spend you earn five dollars. But remember, you have to bring into account the industry, your product, cost, and other variables before you set your goal. For instance, going for a 10:1 ratio is too high and can be unrealistic.

 

Opportunities Don’t Come Twice 

One of the steps for a data-driven marketing strategy is to make use of the opportunities when it is presented to you. Let’s take an example of Kraft Foods, they reinvented their whole strategy after they split with Mondelez International in the year 2013. Their head of media, data, and CRM then said that they understood the importance of data as it was the backbone of a company. Despite having the data handy, they never made use of it as they should have. So, that’s what they did. They connected with their audience using the available data and their sales shot up.

 

Keep A Track Of Your Results  

With the help of Google Analytics, Google Search Console, and Google Ads, you can measure how your strategy is working and can track your performance at every step.

These were some of the steps to help you kickstart your first campaign. Remember, keep going and coming up with more strategies because you never know when something might click.