Why Companies Must Adopt Digital Marketing To Survive Another Pandemic

Covid-19 drastically affected the market system of the whole world last year and changed the whole market system. There is still the chance that the world may face a pandemic again. But the difference is that the world is ready to face it more effectively this time, and so is the market system. Digital marketing became more popular during the pandemic as most people turned to online shopping and also found it more convenient. There are the following reasons why companies must adopt digital marketing to survive another pandemic:

Approaching people through the Internet

The Internet has become an integral part of people’s life for different purposes. People use it daily to conduct research, follow social media status, and sell and buy things. 

Your customers’ online presence increased the importance and value of your digital marketing. During the pandemic, the only way to buy and sell things was the digital market, so you need to adopt the digital market in the future as well. Because people are using the Internet to search for your products or services, and if they cannot approach you because of your absence on the digital platform, it will dramatically cause a decrease in the sale and the value of your company. 

The digital market is essential for successful businesses, not only for the pandemic but also the normal days. And for this purpose, it is vital to maintain your online presence and value.

To compete in the market

During the previous pandemic time, most of the businesses adapted to digital marketing very well and also maintained it after the pandemic. The chances are that they will better survive the next pandemic. This very fact makes it essential for you t adopt digital marketing as soon as possible because your competitors in the market already have this service.

They already have their social profile and websites and also run paid advertisements to catch new customers. If you want to do better in the competition, you must have what they have to succeed. 

E-commerce is rising

It was observed during the previous lock down that e-commerce rose dramatically. It caused an increase of 33.4% of all retail sales. Moreover, more businesses also had introduced during that period, and the importance of the online market remains high even after the restrictions. 

The reason behind it is that people are getting more comfortable with online buying and selling. Digital marketing is important to maintain that success in the future as well. Because if another pandemic hits the earth, there is more chance for the people to run towards online marketing again, so your presence on the online platform makes it more profitable for you in the coming future.

Affordability of digital marketing

Even huge companies and businesses need to keep an eye on their expenditure and profit values. One of the best benefits of digital marketing is that these techniques and methods are both affordable and profitable. As compared to the post, print advertisement and advertisement on television and radios emails, social media profiles, and internet platforms are much effective and affordable. It’s because today, most people are spending their time online, and addressing them there is much easier than any means.

It also offers considerable ROI for business owners. Moreover, the marketers who make their appearance consistent on the Internet through advertisements, videos, vlogs, and blogs have 13% more chances for them to get a more positive response from the people than the advertisement in the newspaper or other sources. In the end, some affordable and impressive digital marketing strategies can assist the business to earn more out of their budget. So, it’s very affordable for small and large businesses to adopt digital marketing and it can also prove very affordable during the pandemic season.

Tracking and monitoring of digital campaigns 

By tracking and monitoring the marketing campaign’s progress, a company can easily judge the current situations and overcome the hurdles on time. And this method also helps the brands and companies to see what is progressing and what is causing the damage to the business. 

With digital marketing, it’s very easy to trace the progress of the business in the estimated time. Digital marketing methods are very adaptable and easy to use. With these tactics, tools, and software, business owners can analyze the result of the ad content to see the response of the public towards the product. Moreover, with the digital market, it’s easy to find out the public opinion and to maintain a healthy relationship with customers.

Digital marketing and its effect on customer relationship

Another reason why business companies must adopt it during another pandemic is that it allows companies to develop a good and beneficial relationship with their customers. As compared to other traditional marketing, digital marketing provides two ways of communication with customers. It’s proved very beneficial and effective in addressing the customers’ issues, questions, and suggestions. 

With the social media apps including Twitter, Facebook, Instagram, and others, it’s very easy to know about public opinion, and it’s also effective in introducing new products in the market


Digital marketing proves its worth during the last pandemic and is also equally useful during normal days. People find it very convenient and are getting used to it. Moreover, it’s becoming the norm of the world. Most businesses are shifting towards digital marketing. Not only it’s affordable and vast, but it also develops trust in the customers. Normal marketing is not possible during the pandemic, but digital marketing is the only way to keep your business running even during the pandemic.


Why is Digital Marketing Important for Startups?

Digital Marketing Statistics and Facts

  • 93% of all online interactions start with a search engine.
  • Google gets more than 77,000 searches every second.
  • 72% of online marketers consider high-quality content creation as the most efficient SEO tactic.
  • There are 3.2 billion social media users every day.
  • 98% of sales reps are reaching their quotas through social selling.
  • 51% of consumers make use of mobile devices to identify new brands and items on the market.

Note – All percent (%) numbers give us the approximate value.


When it comes to startups, getting success is not a cakewalk. Because if you want to start from scratch, you need extra effort to push it forward. Therefore, from day one, startups face challenges like financial, lack of workforce, and rest challenges from the market’s well-established businesses.

Over the last five-ten years, digital marketing has changed the calculation and changed the company’s promotion strategies. It has given opportunities to startups to promote their product and services through online services like a search engine, social media, and other digital-related platforms.

Nowadays, if you want anything people refer to online purchasing, do you know the reason why? First, its convenience, lesser price, and attractive offering. But do you know, except for all these, why we are more inclined towards the online market? It is because aggressive online marketing has influenced us to check the online offering.

Over the past years, digital marketing solutions have helped many small businesses and startups promote themselves and connect more with many people. But the primary question is whether digital marketing is hype, or does it truly work for every startup? Also, why has digital marketing become crucial for every startup?
Welcome to GALR Marketing. Today, the blog will reveal digital marketing from the core, so don’t miss a line.

Everyone has different opinions, and it should be, but many experts believe that traditional marketing is over and digital is a long way to go. However, it’s safe to say that no business can succeed in the online market without digital marketing. And it is valid for startups. The reason is that the market is full of key players and highly competitive, and due to neck-cut competition, everyone wants to be superior. So much that startups need an effective digital marketing strategy to help them stand out in a competitive market.

Get a cup of coffee and stay with us till the last to know why digital marketing is important for startups?

1. You Get a Chance to Know Your Target Audience

Digital marketing enables you to engage with your predictions. On social media, you can start a conversation, and where you can run a survey or try to understand them– what problems they had and what they expect. Pay attention and focus on what they are commenting on, and try to respond to your audiences responsibly without much delay.
Before stepping into the business, always analyze what product and services you’re offering to your audiences? Why should they choose you? What makes it unique from your competitors?

After finding their answers, try to interact with more and more people digitally. For example, you can ask what is keeping them up at night? What products and services are they using, and are they satisfied? So try to communicate with people digitally, and you will find the answer.
Digital marketing provides you with tools and unique methods for finding out who your ideal customers are. In this way, you start developing a relationship with your consumers. As a result, they will begin to trust you like a partner.

We know the majority of the startups lack funds, and they expect things to be done on a small budget. However, many digital marketing firms allow you to communicate your brand and reach a broader target audience, even with a limited budget.
Compared to advertising on radio, TV, and various other platforms, digital marketing costs less and impacts many audiences simultaneously. As a result, using digital marketing to promote your startup will help you have a much better business success chance.

2. Drives More Sales

The primary target of every business, including startups, is to make high sales figures. If you make a profit, then only you will be able to survive in the market. So whatever business you do, like selling products or providing services, it’s essential to understand where the audience is interested?

As per the current scenario and market trend, you can not attract customers to your business or encourage them to buy from you without digital marketing.

Digital marketing campaigns promote the products or services you’re offering and present them to your audience in the most appealing way. You can showcase your products and services’ actual value and benefits to most people via digital marketing. Moreover, you can extend your reach to other media channels, such as email, direct advertising, social media, and more, to ensure your messages are well-received by your entire audience.

Digital marketing has become a crucial factor of every business nowadays. Unfortunately, small businesses face difficulties making a name for themselves and competing against the market’s key players. However, digital marketing can play a significant role in bridging the gap between challenges and success, even with all the competition going on.

3. Increases Your Website Traffic

Aggressive and effective digital marketing campaigns can generate massive leads. These leads will head to your website to check out what products and services you offer to your audiences. Depending on your lead generation, you get an opportunity to convert these website visitors into customers/audiences. The more website traffic you generate, the more chance of getting your customers on board.
Entrepreneurs need maximum website traffic to grow their startups and grow their businesses as per plan. Therefore, some startup owners engage in search engine optimization (SEO) to boost their website’s visibility, authority, credibility and generate organic traffic. Also, it has been observed that some entrepreneurs invest in Pay-Per-Click (PPC Advertising) to generate more leads to their websites.

Which method you choose entirely depends on your business needs and goals. Going on a battle without arms is like you can’t defend yourself for a longer time. Same in digital marketing, if you’re going online without digital marketing, you’re missing out on opportunities and growth.