As a business owner, you can never be satisfied with the number of consumers you have, as for you to grow, your audience base must also keep growing. Can PPC help you with it? Yes. Before we proceed with how you can make use of PPC Advertising for lead generation, let’s understand what it is all about.
What Is PPC?
PPC or pay per click is a part of the internet marketing family where advertisers pay a fee every time there is a click on it. Basically, it means buying visits to your site. Search engine is the most popular method of PPC. For instance, when you type “best PPC campaign management services,” the results you see on top are the ads. Now, each time a visitor clicks on that ad, you pay that particular search engine a small fee. Although you end up paying, in the end, it seems trivial because you only pay when someone shows interest in your website.
Curating a strong PPC campaign isn’t a piece of cake. A lot of thinking and planning goes into it. For instance, you need to first finalize the right set of keywords and then use them accordingly because search engines reward you when your campaigns are relevant and appropriately targeted. Now, when it comes to PPC, the next common terminology you might have come across is Google Adwords. So, what is it? Let’s learn more about it below.
What Is Google Ads?
Now, Google Ads and formerly known as Google Adwords, it is one of the most popular types of PPC available to us. This tool allows you to create campaigns that appear on top of the search engine when a search is initiated. How does Google choose your ad? It is an amalgamation of the relevance and quality of the keywords.
So, you now know what PPC Advertising is all about. Therefore, let’s move on to how you can get more leads with this wondrous tool.
How To Get More Leads With PPC?
Keywords And More Keywords
One of the strategies when it comes to PPC marketing is to make use of keywords wisely. They are the foundation of any campaign. They are the ones who decide who gets the front row! So, if you want quality leads, make use of keywords correctly. So, one trick you can make use of here is by using long-tail keywords in the mix. Why? Because it targets users who know what they want, and if they are searching for what you are offering, chances are they will go ahead with the sale.
Good Quality Ads
You need to have headings that appeal to the audience and boost the CTR, increasing the conversion rates. Therefore, the key here is to tactfully come up with a copy that can help gain more traffic. For instance, you are writing an ad for a bakery. Now, they are more than just cakes, so you can write something that calls out the bundle deal.
Attention Catching Headline
Today, the audience wants everything done quickly. No one actually bothers to read the entire copy but only the headline. So, in a few words, you must attractively convey your entire message. Yes, not a very easy task, but nevertheless, that’s what’s necessary. For instance, if you are offering a product for free or there are discounts in place. Always highlight it. It is a great way to entice your consumers. However, whatever you put out, there must be something you offer too. Never make use of false statements to lure the audience.
Landing Page Is For Target Audience
Now you know that you are supposed to make use of keywords when it comes to PPC marketing; also, you know a quality copy is what can get the job done. So, what next? Landing page copy is another such tool that helps qualify the users on the page. You curate the landing page according to your ideal consumers. For instance, let’s say you are selling life insurance. Your target group is younger and healthier people. Therefore, in the body copy, you point out those characteristics and will make use of images that convey the message to your target group.
Proper Call To Action
Call to action is incredibly important. You must have also come across them in newspapers or ads where they say, “visit us now” or “hurry up!” Of course, PPC’s call to action is a little different, but the gist is the same. Let’s walk you through an example. Now, you are writing a copy for an apartment building, you go. “3 BHK luxury apartment available in New York,” here, you are just informing them that there is an apartment. But, if you write, “Hurry Up! Luxury apartment for sale at a reasonable price.” This statement makes an impact. This is something that spikes interest in the audience. You can also use statements such as “call for more,” “sign up now,” “For more information,” etc.
Ad extensions help provide additional information that might help lure the customer. They can include customer reviews, the name of the company, address, and more. This extension will put out all the necessary information your consumer needs to help them choose you. So, when you are using PPC ads, make use of extensions too as they make it easier for you to generate new leads.
Create Better Ads Than Your Competitor
In every field, you will meet competitors, and it’s no different when it comes to PPC. If you see your competitor has high ranking ads, take a look at what they are doing differently to generate great results. In fact, there are tools available, such as SpyFu, that can help you check your competitor’s best-performing keyword. Once you are familiar with what your competitor is doing, you can curate a strategy better than that!
Monitor Your Campaigns
When it comes to pay per click marketing, make sure you keep monitoring your campaigns. You cannot set it and then forget it. You are continuously spending money in one place. Therefore, it is important that you keep your eyes open. Monitoring your ads will help you understand if you are utilizing your budget properly. You should look out for; click through rate, quality score, and cost per click. Always make it a point to improve your click through rate and quality score, while you lower your cost per click.
Why You Must Use PPC Advertising?
Faster Results When Compared To SEO
While SEO can deliver the best possible results, it can be a time-consuming process. So, if you are looking for something with faster results, PPC advertising is your answer. When you curate the right kind of campaigns, you will see the results right away.
You Will Know Where Your Leads Are From
When you take a look at PPC analytics, it will tell you where your audience is coming from and what they are responding to. When you know what is driving the traffic, it will become easier for you to duplicate the same strategy for other campaigns as well.
A Large Base Of Audience
Today, there are more than 3.5 billion searches each day and Google is the go to source. So, you know you can reach your target audience with little effort.
So, these were our tips on how you can enhance your PPC strategies and why they are important. Now that you are familiar with all the advantages PPC advertising has to offer, make the most of it.