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Digital Marketing

Why Businesses Must Embrace Data-Driven Marketing in 2020

Whether you own a small business or a big one, the key to making it work is to understand your consumers. But, how do you do that? Well, that’s where the data comes in. The collected data about your consumers gives you an idea and offers valuable insight into them. It also offers you knowledge about their buying patterns and also about their demographics. So, why is data-driven marketing important for business?

 Well, data-driven marketing has turned the business world upside down, in a good way, in the last few years. Today, consumers expect more personalized service, therefore, with the data that is offered, businesses can meet the consumer’s demands. It not only helps you grow as a company but it also helps you focus more on what is perfect for your audience. Take a look at more reasons why businesses must embrace data-driven marketing in 2020.

 Create A More Personalized Experience 

One of the best examples of personalizing things is that of Amazon. When you re-login, you see recommendations based on your browsing history, your previous search, and buys. This is a remarkable way to offer your consumers what they need. Also, if your browser cookies aren’t cleared, they can do it in real-time too. How can you opt for this strategy? The first step here is to narrow down the demographics of your target audience. Then customize the content of your website accordingly so that it suits their needs.

For instance, let’s say a teenager is browsing your site, someone 18. But, when they go to your site, they see images of old people there. Since they are not going to connect, chances are they will simply close the browser and not even read any content presently there. Hence, the front page of your site should match your target audience. To make things easier for you, there are several data-driven marketing tools available for business, such as Optimizely, Google Analytics, Crazy Egg, and more. Make sure you use them to enhance your growth.

 It Helps You Know Your Consumers 

 Identity resolution helps you gain more insight into your consumers. How does it do that? It helps you recognize them to a deeper extent, such as their interests, the apps they use, and more. To connect all the data points you can make use of tools that help connect B2B and B2C identities to helps you reach your audience via multiple channels.

 Leads To Website Traffic 

 Although social media can help you gain a certain amount of recognition, search engines are the real deal here. Now, let’s take a look at Facebook’s new algorithm for News Feed. It favors posts from your friends and families to the businesses. This is great for the audience as they want to make their audience feel connected to their close ones. However, it is not great for businesses. So, you know now how important SEO is.

 You Can Monitor Your Performance Easily 

Once you start using the data to connect well with your audience, you can take into account their behavior and interests and tweak your strategy to resonate with it. However, this only works if you regularly monitor your performance. That being said, you must always make sure you make use of high-quality data as poor ones might not have the desired effect. Some of the data-driven marketing trends for business include;

  • A personalized user experience.

  • Understand that artificial intelligence and machine learning are growing.

  • SEO is extremely important, make use of it to the fullest.

  • Omnichannel marketing is effective. It is using a cross-channel content strategy to improve the experience of your user and also helps you build a stable relationship with them.

  • Mobile apps can help enhance your business.

  • Helps You With Data Onboarding, which is one of the trending data driven digital marketing strategy is data onboarding, where you transfer the offline data to an online medium to suit your marketing needs.

These were a few reasons why you must embrace data-driven marketing for business. They will not only help you grow seamlessly but will also make your brand known. Let us know what you think.

Categories
Digital Marketing

What Is A Data-Driven Digital Marketing And Why You Should Opt For It

Before we begin what is data driven digital marketing, let me take you through a simple example. Now, let’s just say, you own a shop. But no matter what you bring in, your customers don’t seem to enjoy it and every day it’s the same story. However, one fine day, a lady from the neighborhood tells you a few things about your customers. Nothing too big or a secret. Just about their likes and dislikes. You use this information and order all the products your consumers seem to like. To ensure they notice this change, you put out ads in the form of banners and pamphlets. You highlight the major changes you have made using the information provided by the neighborhood lady. The next day you notice the business is booming.

So, how did this happen? First, you placed the ads where your consumers will see, and secondly highlighted the valuable information that was provided to you. But mainly, you used that information to make changes in your business. That’s what data-driven digital marketing is all about and instead of someone from the neighborhood providing you with all the information, you have valuable data at your disposal, which you can use to make the most.

Data-driven digital marketing is most popular today because of the readily available data present and a plethora of tools we can find to ensure the data is used to aid growth. But, what advantages will it truly offer you? Read on.

Personalization

One of the main benefits of opting for data-driven marketing strategies is that you can create personalized campaigns that directly connect with your target audience, leading to a greater ROI. And while you are at it, combine it with the optimum delivery time as it will boost your growth and engagement.

 

Helps You Reach The Right Audience

Let’s take an example here. You go out shopping for a blanket and you find something you absolutely love. After using it for a few days, you realize that its quality is exceptional and you also loved the service that particular brand provided. So, what do you do then? You talk about it to your friends and family, rave about it and even go online to give it great reviews. Now, let’s apply the same ideology into digital marketing.

As a marketer, advertising and reaching your audience is not your end goal, converting it into business is. Also, you want to convert your target audience into loyal consumers, so that they keep coming back to you and act as your brand ambassadors amidst their friends and family. With certain tools available to you, you can learn so much about all the consumers who visit your website and these analytical tools will also provide you with valuable demographic information. Finally, using all the data available to you, one will be able to narrow down their right audience. And, only when you know about the group you are targeting will you be able to deliver what they require.

Enhance Customer Experience

With the help of data-driven digital marketing techniques, you will be able to see what works and what doesn’t work with your campaigns, and also curate them according to the wants of your consumers. After all, customers always crave for information or products that are useful to them. According to a study by the Global Review, it was seen that 45% of marketers used data-driven techniques to elevate their consumer experience by conducting satisfaction surveys and improving themselves in areas in which it was required.

 

Helps Improve Content Quality

There is no denying the fact that the customer needs keep changing continuously. Every new trend that blossoms, you must ensure you embrace it. Every news of your consumer demographics must be picked apart to see if you can apply it. Also, the metrics bring you new information to continuously enhance your campaigns to stay in par with your consumer’s requirements. Now, these metrics and data let you know how your content is performing. If you feel that there is a need for improvement according to what the data shows, you must get it done to ensure your brand shines.

 

Lets You Gain Loyal Customers

Have you ever heard of that saying, “One in a hand is worth two in a bush?” Well, this proverb fits aptly here. Now, let’s say you already have a loyal base and you are doing your best to gain more consumers. But remember, maintaining a balance here is important because while you are doing everything to bring in new people on board, it shouldn’t happen that you forget about your loyal base because to ensure they stay attached to your brand for longer, your need to keep updating yourself according to their needs too. For instance, there is a local wallet store my friends adore. They only buy wallets from that one place and change it every three months. However, after a year or so, when they went to buy a new wallet, they saw that the designs were still the same. Nothing new. So, that one time they did not make a purchase. Now, the old designs were exceptional and helped the brand gain several new consumers regularly. But for the old customers, the charm was slowly fading off. But, the company took note of it. The next time my friend went to make a purchase, they saw that along with the old designs they had something new and better too. They could do this because of their surveys and the other data they had collected over time and understood the importance of loyal and new customers both.

Now, you know how valuable data can be when used correctly. They can aid your growth and help bring in more leads and customers. These reasons are just the tip of the iceberg as to why one must opt for data-driven marketing techniques. It not only enhances your ROI reach but also helps your brand grow expositional. Stay tuned for more useful blogs like this!