Why Companies Must Adopt Digital Marketing To Survive Another Pandemic

Covid-19 drastically affected the market system of the whole world last year and changed the whole market system. There is still the chance that the world may face a pandemic again. But the difference is that the world is ready to face it more effectively this time, and so is the market system. Digital marketing became more popular during the pandemic as most people turned to online shopping and also found it more convenient. There are the following reasons why companies must adopt digital marketing to survive another pandemic:

Approaching people through the Internet

The Internet has become an integral part of people’s life for different purposes. People use it daily to conduct research, follow social media status, and sell and buy things. 

Your customers’ online presence increased the importance and value of your digital marketing. During the pandemic, the only way to buy and sell things was the digital market, so you need to adopt the digital market in the future as well. Because people are using the Internet to search for your products or services, and if they cannot approach you because of your absence on the digital platform, it will dramatically cause a decrease in the sale and the value of your company. 

The digital market is essential for successful businesses, not only for the pandemic but also the normal days. And for this purpose, it is vital to maintain your online presence and value.

To compete in the market

During the previous pandemic time, most of the businesses adapted to digital marketing very well and also maintained it after the pandemic. The chances are that they will better survive the next pandemic. This very fact makes it essential for you t adopt digital marketing as soon as possible because your competitors in the market already have this service.

They already have their social profile and websites and also run paid advertisements to catch new customers. If you want to do better in the competition, you must have what they have to succeed. 

E-commerce is rising

It was observed during the previous lock down that e-commerce rose dramatically. It caused an increase of 33.4% of all retail sales. Moreover, more businesses also had introduced during that period, and the importance of the online market remains high even after the restrictions. 

The reason behind it is that people are getting more comfortable with online buying and selling. Digital marketing is important to maintain that success in the future as well. Because if another pandemic hits the earth, there is more chance for the people to run towards online marketing again, so your presence on the online platform makes it more profitable for you in the coming future.

Affordability of digital marketing

Even huge companies and businesses need to keep an eye on their expenditure and profit values. One of the best benefits of digital marketing is that these techniques and methods are both affordable and profitable. As compared to the post, print advertisement and advertisement on television and radios emails, social media profiles, and internet platforms are much effective and affordable. It’s because today, most people are spending their time online, and addressing them there is much easier than any means.

It also offers considerable ROI for business owners. Moreover, the marketers who make their appearance consistent on the Internet through advertisements, videos, vlogs, and blogs have 13% more chances for them to get a more positive response from the people than the advertisement in the newspaper or other sources. In the end, some affordable and impressive digital marketing strategies can assist the business to earn more out of their budget. So, it’s very affordable for small and large businesses to adopt digital marketing and it can also prove very affordable during the pandemic season.

Tracking and monitoring of digital campaigns 

By tracking and monitoring the marketing campaign’s progress, a company can easily judge the current situations and overcome the hurdles on time. And this method also helps the brands and companies to see what is progressing and what is causing the damage to the business. 

With digital marketing, it’s very easy to trace the progress of the business in the estimated time. Digital marketing methods are very adaptable and easy to use. With these tactics, tools, and software, business owners can analyze the result of the ad content to see the response of the public towards the product. Moreover, with the digital market, it’s easy to find out the public opinion and to maintain a healthy relationship with customers.

Digital marketing and its effect on customer relationship

Another reason why business companies must adopt it during another pandemic is that it allows companies to develop a good and beneficial relationship with their customers. As compared to other traditional marketing, digital marketing provides two ways of communication with customers. It’s proved very beneficial and effective in addressing the customers’ issues, questions, and suggestions. 

With the social media apps including Twitter, Facebook, Instagram, and others, it’s very easy to know about public opinion, and it’s also effective in introducing new products in the market


Digital marketing proves its worth during the last pandemic and is also equally useful during normal days. People find it very convenient and are getting used to it. Moreover, it’s becoming the norm of the world. Most businesses are shifting towards digital marketing. Not only it’s affordable and vast, but it also develops trust in the customers. Normal marketing is not possible during the pandemic, but digital marketing is the only way to keep your business running even during the pandemic.


6 Reasons Why Businesses Need to Focus on Digital Marketing?

Times have changed, and the promotion of business is also modified. Digital Marketing has played an important role in transforming business in the past ten years and allowed businesses to get global recognition. But many factors need to be considered before stepping into digital marketing; you need to be specific about your target customers, the products you’re offering, and you need to be specific about your future goals.

It has been observed that the customer’s approach has been shifted from traditional marketing (Print) to digital marketing, which also brings a new face in front of the industry. The Internet is the new hub for businesses, and digital marketing has become the destination for a successful business. If you do not bring your business on this platform, you will not grow in the future. In digital marketing, the latest techniques implemented by marketing professionals and experts are far more experienced who can guide you in the right direction.

Digital marketing is like an ocean; if you explore, you get a lot of opportunities for your business. It can lead to exposure and more sales. After all, every entrepreneur wants to maximize their profit by fulfilling the need of buyers.

If you want to see growth in your business or increase your sales, you have to get your hands into digital marketing.


Before we dive further, let’s understand the different types of digital marketing.  

  1. PPC or Pay-per-click: Nowadays, it is one of the most common marketing strategies used to draw paid traffic to your business website. As a result, the advertiser will pay the publisher every time their ad has been clicked.
  1. Social Media: It involves platforms like Instagram, Facebook, Twitter, and more. Social media platforms are also strategically used by businesses to promote their brand by creating some valuable content. It’s also where business owners can interact and communicate with their customers.
  1. SEO: When it comes to marketing strategy, SEO plays the most crucial role in increasing its website ranking to increase traffic. The higher your website ranks on Google’s SERP (Search Engine Results Pages), the more chances it is to grow your brand globally. And the higher ranking means your brand gets recognized globally.
  1. Content Marketing: It is a strategy that allows businesses to provide valuable content to customers instead of pitching them sales about their product. Content marketing focuses on value, and creating content about the product and services, helps to attract and bring more customers towards your brand.
  1. Video Marketing: Especially after social media, video is the most popular media distributed online. It’s effective marketing content that will attract more customers to your business. You can use video marketing in various ways. You can use it to promote and grow your brand or a product, show behind your business’s scenes, share stories, and of course, create videos on Reels.
  1. Email Marketing: It is one of the oldest but still one of the most effective digital marketing forms with one of the highest ROI. It includes sending out personalized emails to a target audience or previous customers.


What are the Benefits of Digital Marketing?

There is a lot of hype about Digital Marketing; you might expect it to bring exceptional results for companies, right?

The truth is: it does.

As a strategy, Digital Marketing is known to be one of the most successful. Hold on! 

 This we are not saying; the number is saying how effective digital marketing is.

  • 82% of consumers look up a product online before buying from the offline market.
  • 79% of Americans do at least part of their shopping online.
  • US Digital Marketing will rise to about $332 billion by the end of 2021.

These figures clearly say how digital marketing has influenced the customers in every way. If your business is not online, then you lose half of the battle before it begins.


Are You Postponing Digital Marketing?


Sometimes you might be thinking, why choose digital marketing? Because you feel it needs a lot of time and effort. Different business owners may come up with many different reasons to avoid this form of marketing, but in the end, procrastination is still procrastination.

Startups sometimes believe that they don’t have the time or the money to be competitive online. They think they can face a lot of challenges all at once, and they are still in the learning period where they don’t need digital marketing.

The majority of the small businesses prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will pace as time passes.

It doesn’t matter; your business is small or large. If you keep postponing digital marketing in your business, chances are your competitors will attract more than 50 percent of your customers online. To deal with this kind of situation, digital marketing is the need of every business.

Now we came to the point where we should focus on six reasons why digital marketing will make everything work for your business.

1.Your target customers are online.

  1. Digital marketing helps you capture more leads.
  2. Digital marketing is cost-effective.
  3. Your competitors are doing it.
  4. Digital marketing serves brilliantly to mobile customers.
  5. Digital marketing helps to build brand value.

Why is Digital Marketing Important for your Business? 

  1. Your target customers are online.

There are approximately 4.66 billion internet users till 2021 (March). The number increased to about 8% from January of 2019. Looking at it will give you the idea that more people can reach out to when you practice digital marketing. 

Your business needs exposure to target new customers, and the online market is the best way to make it happen. When the audience hears about your business, they want to know more about it. Like what you sell, how it all started, and other product details. When any customer hears about your brand, they immediately search your website and follow your business on social media channels.

If people can’t find any details about you online, chances are you’ll lose your customer.

  1. Digital marketing helps you capture more leads.

 The core soul of planning a digital marketing strategy is to maximize leads. You can capture precious leads for your business only when you develop and execute marketing strategies that directly target your customers. There is more possibility to convert audiences into buying customers. 

If you lack or miss a digital marketing strategy, you won’t be able to track your leads’ progress. If you are unable to enumerate your targeted audience, then you would lose those leads. Digital marketing helps to measure any business’s success in the percentage rate of incoming leads converting into buyers. 

You can plan a digital marketing strategy and can add these five things: 

  • Clearly, explains the vision of your business.
  • Identifies appropriate clients that fit the vision.
  • Plan and execute a solution that matches their plight.
  • Explains the effectiveness of the product to the customers.
  • Create funnels that can transform users into genuine buyers.

Make sure that your digital marketing campaign is effective and successful. To ensure you can use three precious tools – Search Engine Optimization, Social Media Marketing, and Email Marketing.

  1. Digital marketing is cost-effective.

We know big companies have enough funds, but what about startups or small businesses? Well, digital marketing is one of the best options even for startups because it is cost-effective. You need not spend high on digital marketing. It is one of the most promising promotional tools for small businesses as it delivers a better and cost-effective marketing platform that actually gives results.

 According to the latest statistics, 

  • 40% of small companies claimed considerable savings by employing digital marketing techniques to promote their services and products.
  • In 2016, 28% of businesses have shifted their marketing budget allocations to digital marketing tools and techniques, and it was relatively cheaper than the conventional means of advertising.

 Digital marketer earns better Cost per Lead (CPL) than other marketing platforms! 

  1. Your competitors are doing it.

 Your competitors have adopted digital marketing strategies. They are also establishing themselves online and trying to reach their target customer and bringing more traffic to their website. And somehow, they are pulling your target customers by adopting the strategies.  

 You can keep an eye on what your competitors are doing and what you’re missing. You can take the help of a marketing professional who can create a better strategy to drive more customers to your website. 

There are various digital marketing tools available online that marketing professionals use to keep an eye on their competitors; through this, you will know all the crucial strategies they implement on their brand.

  1. Digital marketing serves brilliantly to mobile customers.

Everyone residing and working in the cities has witnessed the expansion in the impressive number of mobile phone users, majorly over the past five years. Nowadays mobile phones are a need for everyone; you can’t see someone without a phone. As a result, the total number of mobile phone users has surpassed the total number of desktop users worldwide. 

 Since the number of mobile users is growing continuously, so the nature of online marketing is shifting towards mobile-friendly advertising that only digital marketing tools can support, if you want to have the edge over your competitors and want to promote your business through mobile channels, then a digital marketing strategy is a must for you.

Check out some facts that supporting the above statement: 

  • 91% of adults in the United States prefer shopping from their smartphone devices. 
  • 78% of teenagers worldwide prefer shopping from their smartphones rather than their PCs or laptops. 
  • 36% of children between age 14-19 have a mobile phone and access the internet through it regularly.

If you want to influence your customer’s purchasing decision towards your brand, you need to have a digital marketing strategy that can cater to mobile customers.

  1. Digital marketing helps to build brand value.

A digital marketing strategy can support and deliver your customers what you have promised to them. This would further develop a strong relationship with your targeted audience, who may become your loyal customers and even your brand ambassadors. 

Also, it is important to stay updated with the latest technology, which will help to stay ahead of your competitors. You can hire an integrated digital strategy that includes analytics, which will help track your consumer’s behavior, and by using that information, you can improve your marketing strategy simultaneously. 

Digital marketing is all about targeting the right kind of people with the correct information and creating a scene where your target customers become your buyers. If you successfully achieve this, then no one stops you further. And it also means you are utilizing and gaining the most from digital marketing.

Start working on your digital marketing strategy from today if you want to survive in the competitive market.

Digital Marketing Takeaways:

The advantages of digital marketing for businesses include:

  • Lower costs and higher flexibility for your marketing efforts.
  • It gives access to consumers who rely on their mobile phones or do all their shopping online.
  • An opportunity to engage with influencers, earn their respect and get them to endorse your company.
  • The ability to track customers’ purchase journeys and with that information you get a chance to improve your services.
Digital Marketing

Why Companies Must Adopt Digital Marketing To Survive another Pandemic

The world came to an unexpected halt when the pandemic first made its entrance. Most of us never in the wildest notions imagined that our lives would take a complete turn. But, it did. And, with the COVID-19 still looming on our heads like a shadow of uncertainty, companies are devising new strategies to tackle this difficult situation. Although no industry has gone unscathed, the way of doing business has changed drastically. And one of the marketing strategies to survive the pandemic has to be digital marketing. Why? Take a look.

Online Presence Has Soared 

 With the curfews, social distancing, and being stuck at home, it means the internet is our only hope. Right from trying to pass the time on social media platforms to watching movies on OTT platforms like Netflix and right from ordering groceries online to even alcohol, our phones and laptops have somehow become an even more critical part of our lives due to the ongoing pandemic. So, with more and more people finding their way online, businesses can rethink their strategies and boost their presence online instead of closing their doors, even temporarily. And, this is one of the first digital marketing tips to help you survive a pandemic- make your online presence felt.


A Cost-Effective Approach 

Now, when the most powerful organizations are facing hefty losses today, just imagine the plight of small businesses; they are probably just getting by. And, closing the shop is not an option right now. So, what can you do? Switch to digital marketing as it is not only genuinely beneficial and can make a substantial impact in the long run, but it is also cost-effective and enables you to reach your potential clients and promote offers easily without going over your budget.


Digital Marketing Tips To Help You Survive The Pandemic 

 Turn To SEO 

 Let’s first clarify one thing. SEO is not merely inserting keywords in your blog or content. That’s where some people go wrong and end up losing because they don’t make the most of it. Now, as mentioned earlier, online shopping is our saving grace. To ensure we keep ourselves safe, even dairy and groceries come for online stores. So, what can you do? Optimize your website’s SEO to ensure your presence is visible to your target audience. Otherwise, even if you offer the best service or products, it won’t reach your audience, putting a dent in your business plan.


Boost Your Brand Value And Credibility 

 Even before this crisis called Coronavirus hit us, having a decent online presence was essential. But now, it has become mandatory because if you have a good website and a social media presence, people automatically jump to the conclusion that you are a credible and trustworthy brand. When we say a good website, you can’t merely have something with a contact page. It would help if you had at least an About Us section, Services Offered, and of course, the Contact Us section. And just like that, when it comes to social media, be visible on Facebook, Instagram, Twitter, and more platforms if you like. Put out at least one post to raise brand awareness. Try to boost your followers and do this religiously.


Don’t Ignore Email Marketing 

Now you are probably thinking, who reads marketing emails, correct? Well, my friend, we all do when the subject line catches our attention. Don’t we? That one line makes a difference, and email marketing is an excellent way to keep your clients engaged. Send personalized messages, keep your clients informed about what is going on with your business, offer promotions and more.

 Online Ads And Promotions

 Although you are probably coming up with engaging content, it is also essential that it reaches your audience. So, embrace ads and promotions. You can also opt for PPC advertising where your ads get inserted in search engines for the chosen keyword.


Content Marketing 

 You have probably heard this a million times, “Content is King,” but content is everything in reality. It is the most powerful tool out there. So, create exciting and informative blogs, videos, infographics, and more to keep your content engaging enough. Be relevant and provide your audience with their choice of information.

 How Will It Work Once Things Go Back To Normal 

As of now, we don’t know what’s going to actually happen. Maybe, in a few weeks or months now, your offline shops might re-open. However, the advantage of switching to digital marketing is that you also boast an online presence, and that’s definitely an advantage. Maybe it is your contingency plan for now, but soon, online stores will too become the new norm.

Digital Marketing

How to Create an Effective Digital Marketing Strategy for Better ROI

There is no denying the fact that in today’s world, digital marketing is ruling. Right from the smallest start-ups to tech biggies, everyone is embracing the best data driven digital marketing  strategy. But, what will work for you? With so many strategies going around, choosing the best becomes mandatory. However, the important tip here is to have a clear understanding of your business, the target group and audience, demographics, and the product before choosing the right strategy. So, let’s delve deep into the subject.


What Is A Digital Marketing Strategy?

A digital marketing strategy is the action plan you come up with to achieve all your digital marketing goals. Think of it as a road map. If you are going to a place where you have never been before and don’t know your way, following a road map will lead you to your destination. It’s the same with your digital marketing strategy. Whether you have established a successful campaign before doesn’t come to play here. But the new digital campaign you are planning is basically an unknown territory. So, a strategy, like a road map, will guide you to make your way to the destination.


How To Create A Data-Driven Digital Marketing Strategy 

Now that you know the importance of having a data driven digital marketing strategy, let’s find out how you can come up with one perfect for your organization.


Define Your Brand 

View your brand from an audience point of view and how it resonates with your brand guidelines. For an ROI driven digital marketing strategy, this must be your first step. Here, think about your unique points as you can use them to build your brand voice.


Flexibility Is The Key 

Your enthusiasm is at the right place, but if you become too rigid when it comes to your ROI driven digital marketing strategies, it might not work because this is a trial and error process. Now, that doesn’t mean you ditch your plan, you need it. But allow it some room to make changes when necessary. Be flexible with changing SEO patterns, trends, content, and more.

Remember this, for a successful strategy, you need a little tweaking now and then, and you cannot follow a stagnant strategy. If you ever find yourself confused, despite having an in-house team, don’t shy away from consulting other marketing teams.


Know Your Customer, Very Well 

 You have an understanding of your brand and also know how to come up with a strategy. Now, let’s move on to the third step, which is having a clear understanding of your audience. So, how can you do it? The answer is to dig deep. Explore the culture, politics, and the social environment of your audience. What else can you do?

  • Language is the key sometimes. You can make use of local languages to better connect with your audience.

  • Use emotions but keep it authentic.

  • Predict user buying patterns and make use of the points in your campaign.

  • Always know the culture of your crowd.

  • Have influencers help you.

  • Build campaigns that boost audience engagement.

 Define Your ROI Goals 

Be smart and also keep the acronym SMART in mind. It reads Specific, Measurable, Achievable, Relevant, and Time-bound. So, how to set an ROI target? Generally, the ratio used is 5:1, i.e., for every one dollar, you spend you earn five dollars. But remember, you have to bring into account the industry, your product, cost, and other variables before you set your goal. For instance, going for a 10:1 ratio is too high and can be unrealistic.


Opportunities Don’t Come Twice 

One of the steps for a data-driven marketing strategy is to make use of the opportunities when it is presented to you. Let’s take an example of Kraft Foods, they reinvented their whole strategy after they split with Mondelez International in the year 2013. Their head of media, data, and CRM then said that they understood the importance of data as it was the backbone of a company. Despite having the data handy, they never made use of it as they should have. So, that’s what they did. They connected with their audience using the available data and their sales shot up.


Keep A Track Of Your Results  

With the help of Google Analytics, Google Search Console, and Google Ads, you can measure how your strategy is working and can track your performance at every step.

These were some of the steps to help you kickstart your first campaign. Remember, keep going and coming up with more strategies because you never know when something might click.