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How To Build Your Social Media Marketing Strategy

Today, social media is what gets you going. But wait, it doesn’t have to be tedious. You can actually curate a strategy that truly works but also doesn’t take away a chunk of your time. So, how do you do it? We are here to tell you how. Basically, a social media marketing strategy is a sum up of everything you have to do and must achieve on social media. Now, having a perfect plan not just help boost your engagement but will also increase your brand presence. Without further adieu, let’s begin.

Your Social Media Should Sync With Your Goals 

So, we all have goals, don’t we? Therefore, your business needs one too. The first and foremost objective of yours must be to set an achievable goal. Why? Because without goals, how will you measure success and return of investment (ROI)? So, ensure you are SMART! What’s smart? The acronym is Specific. Measurable, Attainable, Relevant, and Time-Bound. Hence use this mantra, and you are good to go. Want an example? Use Twitter to lower your average response rate!

Track Them Metrics 

Now, it’s easy to track followers and likes. But the real game is when it comes to prove its real value. You need to focus on conversion rates, engagement, and click-through. Hence, track your reports regarding each social network. For instance, use LinkedIn to bring traffic to your page and use Instagram to raise brand awareness. The point is, you need to use social media for your overall marketing objectives.

Your Audience Is Everything 

Okay, so we can always keep posting on social media. No big deal. But, if you want brand awareness or engagement, turn towards social media. The way you curate your posts, comment, and like posts plays a significant role. Because it can turn your window-shoppers into your consumers. Therefore, do your market research. For instance, come up with with a record of their;

  • Age
  • Location
  • Average Income
  • Industry
  • Interests

Hence, get to know all your followers and come up with strategies to bring new ones in. For instance, curating interactive posts, such as quizzes or more, can help you boost engagement. The criteria is to get to know your consumers well. Do it!

Understand Your Competition 

Go through competitive analysis on your own. How, go through their social media, blogs, and website. This way, you will understand what’s going on in your industry, and you will be able to elevate it. And ensure you spot your opportunities.

An Audit Is Necessary

If you have been using social media for quite some time its necessary that you curate it in the right wat For instance;

  • Look for what’s working and what’s not
  • Look for the audience that is engaging with you
  • Look for which social media platform is working best for you
  • How social media is enhancing your brand

 

These are a few things you can do to enhance your brand. Apart from that, come up with a campaign that elevates your brand. Let us know if you have any queries.