SEO or Search Engine Optimization is essential for businesses when you use it right. It helps you rank on top of the search engines and reach your target audience. However, SEO is getting updated constantly and to stay ahead of the competition, it is essential that you are aware of all the trends. So, what is in store for 2021? What are the latest SEO trends? My dear friend, we bring you all the deets ahead.
What Is SEO?
Before we proceed, let us first understand what SEO is all about. SEO or search engine optimization is the process of ranking your webpages on SERPs with the help of relevant keywords and content optimization. So, to do this, you can either hire an agency or learn to curate a strategy yourself. If you want your website to appear in the top five, you must;
- Be informed about the latest Google SERP feature
- Have a thorough knowledge about your target audience
- Make use of Google word trends
- Use Social media
- Mobile optimization is a must
- Make an effort to increase organic traffic
Now, that you are familiar with the concept of SEO, let’s move on to the latest SEO trends. Take a look.
Artificial Intelligence Will Play An Important Role
AI is changing the way the audience interacts with online content. For instance, take a look at Google’s AI algorithm. It plays an important role in the ranking factors. According to Greg Corrodo, who is a Google scientist, he says, “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning,” which means that the algorithm will only improve with time. So, one of the SEO Google trends is that AI will play an important role in the future.
Snippets Will Keep Dominating
When you search for something on Google, you see a snippet trying to answer your query. So, if you haven’t been using snippets on your website, it is time you start as they will keep dominating the searches. The best way to jump on this bandwagon and follow this is to ensure you create a questionnaire in your content to ensure your snippets start showing on the search.
Influencers Are In
A trend that was pretty hot this year and will continue to rule in 2021 is taking help from the influencers. When an influencer gives the public some information, the chances of people searching for the same goes up. After all, the chances of your customer interacting with someone rather than an ad is higher. However, make sure the influencer you use is trusted by the public and has a strong following. This is one SEO tip and trick of 2021 that will remain strong.
A Secure Website Is The Way To Go
Security is of utmost priority today. In order to gain the trust of your audience, it is important that you first secure your website. Make sure you are using HTTPS. When they feel safe using your website, that’s when the products and services on the website will be used.
Voice Searches Will Be A Thing
Make sure your website is optimized for voice searches because that will probably be a trend in 2021. What it means? You will have to change the way you write and make use of the keywords. Today, almost everyone has started relying on voice searches because it is easier than typing your query out. Hence, make use of long-tail keywords for your content as it can show up even during a voice search. This is an important SEO optimization tip.
A Seamless Mobile Experience
Today, we are all on our phones almost 24/7. So, if someone is doing a search for something, the chances of them doing it on their phone is higher. Therefore, your website needs to be optimized for a mobile to ensure you provide your audience a seamless experience. If you don’t do that, you will be missing out.
Videos For Information
More than consume written content, people are attracted when there is a video that does the job. High-quality videos are a great source of information. Why? Because this way, you can show your audience how your product or service works rather than trying to tell them about it. Therefore, make sure you are doing this. However, that being said, make sure your videos are fun and interactive, something that will entice the audience. A boring video with unsuitable music will not do the deed.
Quality Of The Content Must Go Up
Today, everyone is producing content. So, what can you do differently? Give your audience quality content that makes a fun read and is also informative. Irrelevant content will not make the cut. In 2021, useful and easy to read content is what will help boost your traffic. So, when you are creating a content strategy, make sure you plan it in such a way that you are not only creating article upon article but are also coming up with information that the audience wants to read. Otherwise, even if you produce high-quality content, readers will be few. The quality and the information must align.
Pages That Load Fast
Imagine, you see a link for some information on Google that you want to know. You click on the link and go to the website but the page is loading too slowly. What will you do? You will move on to another source. Today, people are impatient and don’t want to waste even a second. So, your website should load faster on both mobile and computer. This is a trend that will always be in place because no one likes waiting.
The Length Of Your Content Matters
If you have been posting shorter content, think again. The trend for content is the longer the better. But, don’t go over 1500 words after a point, it can become boring and we don’t want that do we? Your content must be informative and engaging. Don’t simply try to stretch the words.
With the help of AI, visual searches is also in trend. Here, the keywords attached to the image will come in handy. So, if you haven’t been doing that, make sure each image has a keyword attached to make sure it pops up in a search.
Other Search Engines
Have you been concentrating only on Google? Well, my friend, there are other search engines, such as Bing. You must think about them too. Don’t simply concentrate on ranking on top in Google, but make sure you are visible in other search engines too.
Local Search Listing
Generally, people think the internet is more of a global nature. However, today, more and more people make use of this service to find localized services and goods. For instance, if you are looking for a restaurant in your neighborhood, you make use of the internet to get the job done. So yes, local SEO is very much in trend and it will continue to do so next year. So what must you do? If you haven’t already, start by creating Google My Business page and take it from there.
Sometimes, just to make sure the website ranks on top, there are some who fill it with several keywords but not much information. Now, even your audience is wiser. They too know what SEO trends is and what role keywords have. So, if they see you are just trying to rank but your information is useless, your audience will lose their trust on your website and not visit your website like they used to. So, whatever content you are putting on your website, whether it is video, image, or written content, make sure the information is relevant and not just contains a plethora of keywords.
Link Building For Landing On The First Page
Link building is an age-old technique, which is here to stay and will continue to dominate even in 2021. It goes without saying but building quality links is important and that’s only possible when your content is strong too.
So, these were SEO trends of 2021. Make sure you use them and boost your online presence.
Why Should You Follow The Trends
When you are creating a piece of content, what’s the purpose? You want to highlight your brand and make sure it reaches the right set of audience. Even if your business is doing just fine now, you must always strive harder to ensure you don’t fall down. And, that’s where the trends come in. When you follow the current trends, you will be able to;
- Beat your competition
- Grow your business
- Enhance your traffic
- Bring in more people to your website
When you don’t follow the trends, the chances are, you might lag behind and your business might not do as well as your competitors. And, the SEO industry is always getting updated. Therefore, stay up to date to stay ahead.