Omnichannel Marketing: Definition, Strategies, And Why it Matters?

Omnichannel Marketing

Introduction Omnichannel strategy refers to a brand’s holistic approach to every customer touchpoint across channels. With omnichannel strategies, brands tend to give customers a consistent, cohesive experience across both digital and brick-and-mortar feel. By approaching every channel as part of a single brand experience, all the pieces work together to reach audiences across the customer…

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